Meta and Google are actively engaging with major Hollywood studios to secure licensing deals for their AI video generation platforms, with the intent to leverage artificial intelligence in video content creation and distribution, potentially revolutionizing media and entertainment industries worldwide.
Meta’s Emu AI Model
Since 2023, Meta has been working on their Emu video generation AI model. According to reports from various Hollywood studios, the company offered millions of dollars as licensing deals that would further bolster Emu’s capabilities – these discussions reflect its ambition to leverage AI for creating high-quality video content production while potentially revolutionizing how it is produced and consumed.
Google’s Veo AI Platform
In May 2024, Google unveiled its Veo AI video-generating platform at its I/O event in May. Discussions with Hollywood studios to secure content licensing deals that could enhance Veo was conducted as a part of this launch event, featuring actor Donald Glover to demonstrate its potential. This event caused both excitement and anxiety within Hollywood studios about using their intellectual property for video creation purposes.
Hollywood’s Concerns
Hollywood studios have voiced concerns over the potential misuse of their intellectual property by AI companies, particularly Netflix and Disney. Some studios like Warner Brothers Discovery have shown a willingness to license specific programs, while Netflix and Disney remain more cautious when granting access to entire libraries of content. Scarlett Johansson recently made her displeasure known by demanding that OpenAI cease using an imitation voice without her approval for its chatbot; this incident underlines the need for clear guidelines and agreements between AI firms and content creators so as to guarantee responsible use and maintain creative control.
Studio Collaborations with Tech Giants
Even amid concerns regarding intellectual property and creative control, some Hollywood studios are considering collaborations with tech titans such as Meta and Google. Warner Brothers Discovery is willing to license individual programs, while Netflix and Disney are exploring alternative forms of partnerships that don’t entail licensing all their content libraries. Collaborations among AI specialists could result in innovative applications of artificial intelligence for video content production, including automatically producing visually captivating clips from textual descriptions or new forms of storytelling and entertainment. Studios remain cautious about providing access to their content without maintaining ownership and control over its usage, evidenced by Scarlett Johansson’s involvement with OpenAI as evidence of this fact.
